Max Rohr (Italy): Product Review

For his new spring / summer range stylist and designer Max Rohr creates a revolutionary capsule collection that, like denim or sail cloth, comes in three different cotton yarn weights (18oz, 19oz and 25oz – see below). Constructed at the fabled Maglificio GRP workshops in the heart of Tuscany the new colours reflect the Tuscan farmlands, the coastline and chic urban living. Max Rohr’s skills as an artist have been used to bring this package together for the purposes of a more complete in-store presence and he has illustrated new hang-tags and garment labels that hark back to a past epoch but are also simultaneously modern. Produced by master knitters Maglificio GRP, you can find the Max Rohr collection at Ultra store on Via dei Serragli, Florence and in other good stockists across Europe.

Here we see Max (left) in the Bohemian zone of the city, called Oltrarno.

Wholesale enquiries: Maglificiogrp.com

Issue 23