Behind the Wall of Sound
Photography: Nick Clements
An introduction to Jason Jules Esq.
It’s hard to pin any label on Jason Jules. He’s been in music and fashion most of his working life and frequently comes up in conversation with opinion leaders and style-makers in the major capitals. He’s a Londoner and he has his own brand called House of Garmsville. He introduced Men’s File to Kevin Rowland and he’s been heavily involved in a documentary on the legendary John Simmons. Recently he’s been hanging out in Latin America. Most bets are on Paraguay, but no one is really sure where or why and some speculate that he’s simply looking for style cues on which he can build. The truth is that nobody knows. Our editor-in-Chief caught up with the enigmatic stylist extraordinaire in a studio somewhere in East London and asked him to put together some of his everyday threads and give us his take on the subliminal language of male dress.
Jason Jules’ Text on Style: Behind the wall of sound
To me style is essentially a conversation between a select group of people, like those of us who read Men’s File. And although others might witness it taking place, there’s always a level of privacy and something exclusive about this ongoing dialogue. Fashion on the other hand is public, it’s like a speech, its goal is to capture the attention of as many people as possible. In these images, I’m wearing some of my favourite brands. There’s Drakes, Levi’s, John Simons, Ralph Lauren, Norse Projects, Brooks Brothers, Grenfell and Timothy Everest alongside some vintage items and some of my own House Of Garmsville pieces too.
For those of us into style the goal is often to go unnoticed by the crowd, deriving pleasure from being an almost indecipherable whisper behind fashions’ great wall of sound.
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Issue 18
